FROM THE SEA
THE SPIRIT OF SAILORS
ITALY IS A COUNTRY RICH IN TRADITIONS, PRODUCTS LINKED TO ITS PAST, MORETTA IS ONE OF THEM.
THIS IS A SPECIALTY WHICH OVER THE DECADES HAS BECOME THE SYMBOL OF A SMALL TOWN LOCATED IN THE CENTRAL PART OF THE
ADRIATIC COAST CALLED FANO.
HOME OF FISHERMEN AND SAILORS FOR CENTURIES UNTIL THE PRESENT DAY.
MEN WHO DAILY FACE THE CHALLENGES OF THE SEA WITH EQUIPMENT
OF AUDACITY AND A SPIRIT OF COLLABORATION.
MORETTA, AN UNMISTAKABLE MIXTURE OF ANISE, BRANDY AND RUM, IS BORN FROM THEIR INTUITION.
IT IS REPORTED THAT, DURING THE COLD WINTER OUTINGS OF THE END OF THE 19TH CENTURY, SOME FISHERMEN SPENT ENTIRE NIGHTS MIXING THE VARIOUS LIQUEURS AVAILABLE ON THE BOAT UNTIL THEY OBTAINED A DELICIOUS AND ENERGY-FRIENDLY ALCOHOLIC DRINK.
SAILORS SOMETIMES ADDED BOILING COFFEE TO KEEP THEM AWAKE AND TO WARM UP.
THANKS TO THE TESTIMONY OF THOSE WHO HAVE HANDED DOWN THIS SPECIAL PRODUCT FOR MORE THAN A CENTURY, A PERFECT SELECTED BLEND, REFINED FOR THE PALATE, HAS BEEN ACHIEVED.
IN 2006 LA MORETTA WAS RECOGNIZED AS THE OFFICIAL COCKTAIL OF THE A.I.B.E.S. - ITALIAN BARMAN AND SUPPORTERS ASSOCIATION - AND IN
2011 IT WAS INCLUDED IN THE LIST OF AGRI-FOOD PRODUCTS OF THE MARCHE REGION.
THE brand: mureta 1969
IT IS A NEW BRAND USING A HISTORICAL RECIPE THAT IS BORN IN FANO THANKS
TO SAILORS AND FISHERMEN BUT ALSO USED BY FAMILIES FOR DOMESTIC USE
AFTER DINNER AS A DIGESTIVE. CREATED BY MY GRANDFATHER IN ITS GROCERY IS
HANDED DOWN TO OUR DAYS.
SINCE THE END OF THE WAR, UNTIL THE MID-80S, THE “ESPOSTO” GROCERY STORE
LOCATED IN FANO, WAS VERY KNOWN AND USED, AMONG THE OTHERS, FROM
THE FARMERS WHO, FROM THE LIMITROFE CAMPAIGNS, BRINGED THE WINES TO
“CORRECT” FROM HIS SKILLED HANDS. HE WAS ALSO ENJOYED TO MIX LIQUEURS
BUT FOR A LONG TIME THIS SPECIAL MIXTURE HAS BEEN UNKNOWN, IT WAS
CONSUMED EXCLUSIVELY IN RESTRICTED GROUPS OF LOCAL FRIENDS.
THE TIME HAS ARRIVED FOR THIS PRODUCT, ALSO THANKS TO OUR MIXER OF
CONFIDENCE, TO BE KNOWN WORLDWIDE.